what happened to authenticity?

I took some time out to review the e-mail we get each day and have been staggered at how much is absolute rubbish trying to sell us stuff which isn’t relevant or build a ‘relationship’ with an organisation marketing services which we simply aren’t interested in. Of...

mineral water and babies…

I get google alerts for various things and one of the most flagged topics that comes in relates to a bunch of miss-information circulating on the web relating to babies and tap water and also babies and mineral water. The defacto position is that in most civilised...

Blog action day – & it’s about water…

Isn’t this appropriate for ‘the waterguy’ with a time management challenge when it comes to regular blog updates… but less of me and what’s with the blog action water thing?  ‘Blog Action Day’ (capitals because it’s official) is an annual event held every October 15...

where to buy AQUAPAX???

As our iconic blue cartons establish their presence ever wider, we’ve had quite a few e-mails here at head office asking which Tesco and Waitrose stores AQUAPAX are now available in here in the UK. Independents typically don’t tell us when they stock a product, and...

a beautiful life…

Well it rhymes with trouble and strife, but no-one really wants to read of another’s woes, so I opted for the more palatable headline… We too have the day to day pressures of running a growing business, late paying customers and un-cooperative banks, but in the wider...

this is my why…

It’s a challenge to read my optimistic embrace of 22nd April (below) and reconcile it with how the news of the gulf oil slick – which unfolded later that same day – made and continues to make me feel. The wonderful ecological initiatives being undertaken...

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